The other day I asked if the Prius sudden acceleration hoax in California might actually be the greatest negative campaign stunt in American history.
Well, the folks over at Jalopnik have been digging into the story and it turns out the guy who owned the car was $750k in debt and might have been behind on [...]
Posts Tagged ‘negative campaigning’
Necessity is the mother of invention (and hoaxes)
Is the “Runaway Prius” the greatest marketing hoax ever?
As someone who grew up in the Detroit area, I’ll be the first to admit that I have been taking tremendous pleasure in the woes of Toyota recently. It is nice to see the idolized Toyota on the ropes for a change. And when I read about the Runaway Prius the other day, I simply [...]
ABC wants your money to prop up Disney Land (or so says Cablevision)
In the world of corporate negative advertising, it is usually cable and satellite companies that are the most hard-hitting. Comcast’s “Satellite TV is not all its dished up to be” ads were some of my personal favorites.
But a new ad out from Cablevision viciously attacking ABC might just set a new standard for corporate attack ads. Cablevision [...]
Taunting the competition with negative ads [video]
Negative ads—particularly the corporate variety—are delightful. But what is better than an ad that smears the competition? An ad that simply taunts the competition, like this new one from Audi that is running during the Olympic broadcasts.*
Email subscribers may need to click through to see the video
*Yes, Audi is a German company, but its [...]
Corporate attack posters [follow-up]
Negative campaigning is one of the great things about America. And few negative ad wars are more entertaining to watch than when two big companies go after each other.
A few weeks back I posted a web ad that Motorola had released attacking the iPhone. It was a delightful little piece of corporate negative campaigning, and [...]
#21. Negative campaigning
It is about a week before Election Day in many cities and a few states across America, which means one thing: its attack ad time.
So pull up a chair, toss a bag of popcorn in the microwave and sit back and enjoy another season of negative campaigning.
I know what they say: no one likes negative [...]
