Negative ads—particularly the corporate variety—are delightful. But what is better than an ad that smears the competition? An ad that simply taunts the competition, like this new one from Audi that is running during the Olympic broadcasts.*
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*Yes, Audi is a German company, but its [...]
In honor of the Commercial Bowl, I thought it appropriate to reflect on the wonderful ability of Madison Ave. to not only sell us products, but also lift our national spirits and restore faith in the American dream as well. The NASDAQ Visionaries ads were quite good, but no one does it better than Allstate.
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The New York Times had a great fake trend story over the weekend about the emergence of something they call the “caveman lifestyle.” According to the Times, practitioners of this “lifestyle,” which involves eating lots of meat and running about Central Park on all fours, seek to emulate the slim build of cavemen by, well, [...]
With all of the bad economic news these days it’s easy to lose faith in the American economy and start questioning our system. I find myself doing it sometimes. But just when I’m about ready to give up and start waving a red flag, I invariably see some ad on TV that not only convinces [...]
With their sugary-goodness and amazing variety, breakfast cereals are one of the things that make America great. But recently, some cereal manufacturers have been caving in to pressure from the nutrition lobby to radically change the composition—and deliciousness—of some of our most treasured cereal brands. It didn’t used to be that way.
Check out this ad [...]
I love negative advertizing.
The sinister voices. The dark shadows. The ominous red text and newspaper clippings. There is just something delightfully American about attack ads. (More on negative ads soon)
But the one thing I enjoy more than political attack ads are corporate attack ads. And Motorola has just released a great one. Well, the first [...]
American capitalism has had a hard year of it.
The auto industry is going bankrupt. Retailers are shutting their doors. Our banks are run by the treasury department. Even Circuit City, the company that brought us such useful things as the DIVX video player (you remember that, don’t you?), is liquidating.
It seems like the Great Recession [...]
