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Posts Tagged ‘ads’

Is the “Runaway Prius” the greatest marketing hoax ever?

As someone who grew up in the Detroit area, I’ll be the first to admit that I have been taking tremendous pleasure in the woes of Toyota recently. It is nice to see the idolized Toyota on the ropes for a change. And when I read about the Runaway Prius the other day, I simply [...]

ABC wants your money to prop up Disney Land (or so says Cablevision)

In the world of corporate negative advertising,  it is usually cable and satellite companies that are the most hard-hitting. Comcast’s “Satellite TV is not all its dished up to be” ads were some of my personal favorites.
But a new ad out from Cablevision viciously attacking ABC might just set a new standard for corporate attack ads. Cablevision [...]

The best and worst Olympic ads [Olympics]

Now that the Olympics are officially over, (we won! Go USA!) it is time to take a look at won the advertizing contest. Cutting an ad for the Olympics is kind of hard.  NBC insists on presenting the Olympics as a sort of kumbaya, brotherhood-of-man event instead of the epic content between nations that it [...]

Taunting the competition with negative ads [video]

Negative ads—particularly the corporate variety—are delightful. But what is better than an ad that smears the competition? An ad that simply taunts the competition, like this new one from Audi that is running during the Olympic broadcasts.*
Email subscribers may need to click through to see the video

*Yes, Audi is a German company, but its [...]

Prosperity is not made from Tofu [McDonald’s]

The recession has been long and hard. Many people have had to give up things or change their consumption habits. But just in case you’ve forgotten, the good times taste like beef.
At least that is the message that McDonald’s is sending.
In honor of the Chinese New Year, McDonald’s has rolled out a new line of [...]

Football games are a triumph of TV production

Now that we’ve all just spent an entire evening glued to our big screen TVs watching the Super Bowl, I thought it would be a decent time to reflect on exactly how much football we saw over the last four hours or so.
It turns out, not that much.
According to an analysis by the Wall Street [...]

Raising morale [ads]

In honor of the Commercial Bowl, I thought it appropriate to reflect on the wonderful ability of Madison Ave. to not only sell us products, but also lift our national spirits and restore faith in the American dream as well. The NASDAQ Visionaries ads were quite good, but no one does it better than Allstate.
E-mail [...]

Best attack ad ever? [video]

Negative campaigning is one of the great things about America. And thanks to the Internet and an increasingly competitive economic environment, we are seeing more negative ads than ever targeting both politicians and companies.
A friend sent me a link to this ad out of the Orleans Parish Coroner’s race (I think Coroner is one step up from [...]

The Nanny State vs Coca-Cola [just the facts]

Having banned smoking in bars, posted calorie counts on restaurant menus and banished trans-fats from the city’s commercial kitchens, the great nanny that is the New York City Health Department has decided to take aim at soft drinks.
Of course an outright prohibition of something as American as Coca-Cola is a political non-starter. And the American [...]

I am (cave)man, hear me roar! [with video]

The New York Times had a great fake trend story over the weekend about the emergence of something they call the “caveman lifestyle.” According to the Times, practitioners of this “lifestyle,” which involves eating lots of meat and running about Central Park on all fours, seek to emulate the slim build of cavemen by, well, [...]

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