A little more than a decade after it pulled out, Dunkin Donuts is planning a big comeback in Russia. The coffee and donut retailer recons that the introduction of Starbucks to the Russian market and the recent proliferation of domestic coffee shops has softened up the ground enough to make another go at it.
The plan is to open 50 outlets in Russia over the next few years. There are currently 27 Starbucks in the country. We can only hope that the combined Dunkin/Starbucks/McDonalds onslaught will make the Russian coffee market safe for Americans (unlike the horrible coffee situation in France).
The only question I have is will the donuts be 89 cents like they are in America or nearly $2 like they are in Berlin?