First it was the announcement that the Double Down Sandwich is real, and as of today is available at a KFC near you. Then they released an awesome Double Down Sandwich ad. And now comes news that KFC is teaming up with the Susan G. Koman foundation to fight breast cancer by, you guessed it, selling buckets of fried chicken.
Starting today, KFC will be selling special pink buckets of its signature fried chicken as part of its new “Buckets for the Cure” campaign. The Colonel will be donated 50 cents to breast cancer research for every bucket purchased. The stated goal is to “make the single largest donation to fight breast cancer ever.”
I have two thoughts on this:
1: Only in America could we transform something as gluttonous as ordering fried chicken by the BUCKET into an act of charity. Well done Madison Ave!
2: Now that eating for the cure is an option, I’m pretty sure no one is going to be Racing for the Cure anymore.