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Fighting Breast Cancer with Fried Chicken

It has been a little KFC heavy here for the last week, but that is only because the Colonel has been innovating and marketing like a mad man.

First it was the announcement that the Double Down Sandwich is real, and as of today is available at a KFC near you. Then they released an awesome Double Down Sandwich ad. And now comes news that KFC is teaming up with the Susan G. Koman foundation to fight breast cancer by, you guessed it, selling buckets of fried chicken.

Starting today, KFC will be selling special pink buckets of its signature fried chicken as part of its new “Buckets for the Cure” campaign. The Colonel will be donated 50 cents to breast cancer research for every bucket purchased. The stated goal is to “make the single largest donation to fight breast cancer ever.”

I have two thoughts on this:

1: Only in America could we transform something as gluttonous as ordering fried chicken by the BUCKET into an act of charity. Well done Madison Ave!

2: Now that eating for the cure is an option, I’m pretty sure no one is going to be Racing for the Cure anymore.

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3 Comments

  1. Heesa Phadie says:

    Eat a breast save a breast! What could be better 😛

  2. […] has released their first Buckets for the Cure ad. I tend to think they should have played up the “Why Race for the Cure when you can Eat […]

  3. mark says:

    It has been proven eating chicken cooked at high temps releases carcinogens that have been linked to many forms of cancers, including BREAST CANCER! KFC has been involved in a lawsuit in California because they refuse to post warnings that consuming their chicken could have harmful effects on your health. What a joke this campaign is! I’m truely disapointed in the Susan G. Koman foundation, this campaign will just promote overeating, add to heart disease…and KFC refuses to implement more humane slaughter acts for the animals they murder. My donations will go elsewhere now…

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