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Soda companies show a united front [ads]

At my high school, the senior class was given the Coke machine as a fundraising tool. Seniors were responsible for paying the Coke supplier and keeping the machine stocked. As compensation, they got to keep all of the profits for the class.

Needless to say it was a gold mine–even at a small school with only 350 kids from 6th-12th grade.

The reason it was so profitable was because we kept it stocked with drinks that people enjoy, like Coke, Cherry Coke, Dr. Pepper and Sprite. If I recall correctly we only had one “Diet” option and stopped stocking Dasani water because it was always the worst seller. Instead we used that slot for, you guessed, more Coke.

This is all by way of saying that I’m a little bit sad that in face of growing criticism from ‘health advocates,’ Coke, Pepsi and Dr. Pepper announced they will stop selling full-calorie drinks in schools. Now it looks like everyone will have to drink “Diet Coke.” Back in my day, we only had one slot in the vending machine for that.

At least they put up a good “image ad” to tout the initiative.

“Rivals” TV Ad from American Beverage Association on Vimeo.

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