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Will your next bottle of Coke be square?

Turns out that the inverted hourglass shape of a standard coke bottle wastes a lot of space in shipping containers. And of course wasted space = wasted money.

Industrial design student Andrew Kim thinks he has a solution: square coke bottles. His design, which is touted as a green alternative to the current bottle, would dramatically reduce shipping costs and save space in landfills. Sounds like a win-win.

Of course an alternative way to cut down on bottle waste would be for more stores and restaurants to offer free refills.

There is no word yet on if Coca-Cola is interested in implementing the design.

[The Dieline]

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4 Comments

  1. Heesa Phadie says:

    This is so smart…I don’t know why it’s taken them so long to think this way. Even this design could probably be improved upon. The current bottles are a complete waste of space (relative to these). The new ones would be easier to carry, store and wouldn’t roll of the table 😛

    1. Free Refills says:

      The only downside is they seem slightly less pleasant to hold. Corners just don’t fit in the hand well.

      1. Agreed. Think of the amount of discomfort this would cause for everyone. Is it really worth coke saving on shipping costs? Also, would the bottles actually use less plastic? A cylinder is the strongest container shape, so a square would probably require thicker plastic, even if it has a smaller “footprint.” What about the cost of redesigning all the shelving units in every convenience store in the world?

        1. Heesa Phadie says:

          @Kevin – I thought the same thing until I saw the full graphic:
          http://www.thepadrino.com/2010/03/square-coke-bottle.html

          They fit right into the old 20oz spots…even in vending machines. And with the collapsible design they won’t use as much space in landfills…but granted yes, they may use a tad more plastic to produce. That should be more than offset by the amount saved in transportation and storage though.

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