Turns out that the inverted hourglass shape of a standard coke bottle wastes a lot of space in shipping containers. And of course wasted space = wasted money.
Industrial design student Andrew Kim thinks he has a solution: square coke bottles. His design, which is touted as a green alternative to the current bottle, would dramatically reduce shipping costs and save space in landfills. Sounds like a win-win.
Of course an alternative way to cut down on bottle waste would be for more stores and restaurants to offer free refills.
There is no word yet on if Coca-Cola is interested in implementing the design.