When confronted with a massive, coordinated campaign to get millions of people worldwide to drastically reduce their electricity usage for one hour there are two ways a utility company can respond: They can attempt to ‘Greenwash’ their business by partaking in the feel-good environmentalism or they can just stand up and own their carbon-spewing industry for what it is.
During Earth Hour 2009, Consolidated Edison took the former approach and joined with the owners of other landmark NYC buildings in turning off their exterior lights for an hour.
This year, however, ConEd apparently decided to adopt the ‘own it’ strategy.
While most other NYC landmarks went dark from 8:30 to 9:30 PM on Saturday, ConEd decided to keep its Union Square tower illuminated in all of its blue glory. (See photos below)
Fitting, I suppose, since they are the power company.