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March 29th, 2010:

Will your next bottle of Coke be square?

Turns out that the inverted hourglass shape of a standard coke bottle wastes a lot of space in shipping containers. And of course wasted space = wasted money.

Industrial design student Andrew Kim thinks he has a solution: square coke bottles. His design, which is touted as a green alternative to the current bottle, would dramatically reduce shipping costs and save space in landfills. Sounds like a win-win.

Of course an alternative way to cut down on bottle waste would be for more stores and restaurants to offer free refills.

There is no word yet on if Coca-Cola is interested in implementing the design.

[The Dieline]

ConEd gives up on Greenwashing, keeps lights blazing during Earth Hour

When confronted with a massive, coordinated campaign to get millions of people worldwide to drastically reduce their electricity usage for one hour there are two ways a utility company can respond: They can attempt to ‘Greenwash’ their business by partaking in the feel-good environmentalism or they can just stand up and own their carbon-spewing industry for what it is.

During Earth Hour 2009, Consolidated Edison took the former approach and joined with the owners of other landmark NYC buildings in turning off their exterior lights for an hour.

This year, however, ConEd apparently decided to adopt the ‘own it’ strategy.

While most other NYC landmarks went dark from 8:30 to 9:30 PM on Saturday, ConEd decided to keep its Union Square tower illuminated in all of its blue glory. (See photos below)

Fitting, I suppose, since they are the power company.

[2009 photo via Inhabitat, 2010 photo via Earth Hour]

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