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This rest area brought to you by Nike [naming rights]

sign 6We sell the naming rights to sports stadiums, parks and even potholes. So why not sell the naming rights to highway rest areas? That is precisely what New Jersey is considering doing.

Facing a crippling budget deficit and strong public opposition to closing highway rest areas, the New Jersey legislature is considering selling the naming rights of them to big corporations. I guess the thinking is that companies might pay top-dollar to be associated with the kind of relief that a rest stop can provide.

My only question is will they expand the program to allow you to sponsor a specific bathroom stall, kind of like we do with park benches?

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