McDonald’s. It is just about the definition of ubiquitous.
Its beloved golden arches blanket the country from coast to coast. It spends tens of millions of dollars a year on advertising. With 2 million monthly visitors, its corporate website is one of the top 1000 most-visited websites in the county. It has nearly 2 million facebook fans, 20k twitter followers and it even offers free WiFi in most of its American restaurants.
But McDonald’s was not always at the cutting edge of technology. In fact, back in 1996, its website looked like this:
It’s not clear why McDonalds.com is “Your Dalmatian Location” as opposed to say “Your Big Mac HQ,” but what is clear is that in 1996, McD’s had little use for its web presence other than to remind visitors of minor trivia. Thanks to the Internet in ’96 project, this fact will live on forever.
Check out their website to catch a glimpse of what the websites of other Mega Corporations looked like 14 years ago.
(Hat tip: Dan R for sharing)