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Marketing to Americans [travel]

Conrad Hilton was a visionary.

Not only did he build one of the world’s most famous hotel chains, but he also understood that the best way to make Paris and other European cities more appealing was, well, to make his hotels there more like America. This meant installing two things: air conditioning and steakhouses.

After all, just because you’re traveling in France doesn’t mean you have to sweat (and smell) like the French!

[Photo credit: lobstar28 via Slate]

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