I love advertizing the way some people love Christmas. When I see a devilishly clever ad, it makes me feel all warm and fuzzy inside. And while the best—and most uniquely American—form of advertizing is the negative ad, corporate image ads come in a close second. These are the ads that don’t seek to sell a product, but rather to raise the public approval of a company. Needless to say, it is mostly the mega corporations like oil companies and health insurers who generate so much public ire that end up running these sorts of campaigns.
Earlier this evening I saw a great one for the University of Phoenix. It is no coincidence that they are up on the air with image ads a day after the New York Times ran a hard-hitting front-page story about their business practices.
I must say the ad is great. After all, it left me with very positive feelings about an institution that is essentially an elaborate scam.
Well done ad men!