A few weeks ago Governor Patterson proposed slapping a hefty tax on soda as a way to help address New York’s massive budget deficit. A similar national proposal died last year after it proved about as popular as canceling Christmas. In New York, a recent poll found 60 percent of people oppose a tax on soda.
But the food-police types—who go by the name “Alliance for a Healthier New York”— seem to think they have shot at getting the tax passed. And to advance their cause, they’ve been on the air with a new television spot.
And here is the anti-tax ad from Americans Against Food Taxes.
As much as I hate to admit it, I think the pro-tax folks have a much better commercial. The mom in the no-soda-tax ad comes off as really angry. She kind of seems like that neighborhood mom that all of the kids on the block are scared of. The result, of course, is that she is a very poor messenger for a popular cause. At least that is my take.
Which ad do you think is more effective?