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Frank Luntz on the most American products

I’m reading pollster Frank Luntz’s new book “What Americans Really Want…Really.” It is a great read, just like his previous book. I’m only about a chapter in, but am thoroughly enjoying the grand pronouncements Luntz makes about Americans and Americanness.

Take, for example, the lengthy table in the introduction answering the question “What  Do Americans Really Want Right Now?” that I’ve posted an excerpt from below:


For the most part I think Luntz is spot on (though it is unclear what these pronouncements are based on, but that doesn’t matter). What, after all, is more American than Coca-Cola, Walmart, Pick-up Trucks and McDonald’s?

I’m a little less sure about the beer pronouncement. Bud Lite, after all, tastes like, well… Bud Lite. But the fact that Bud Lite comes in a can gives it a serious edge over the fancy bottled competition: it can be shotgunned. And everyone knows that is the most-American way to drink a beer.

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One Comment

  1. […] course an outright prohibition of something as American as Coca-Cola is a political non-starter. And the American people are pretty suspicious of efforts to tax soft […]

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