The 35-year veteran of Campbell’s not only developed Spaghetti Os, but also helped introduce Campbell’s Chunky Soup.
From the AP:
Goerke was marketing research director of Campbell’s Franco-American line in the early 1960s when his group started dreaming up pasta in shapes that would appeal to kids. He chose the o’s. They were marketed with the unforgettable tagline, “Uh-oh, Spaghetti Os.”
Goerke retired in 1990 and passed away last Sunday from heart failure. He did not live to see his famous product deflavorized by heath advocates.