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January 10th, 2010:

Where Starbucks goes Milk is sure to follow [maps]

I have a weakness for maps—particularly maps of the interactive sort that the New York Times produces from time to time. Their latest map out yesterday plots the movie queues of Netflix subscribers by zip code. The result is hardly surprising: movie taste varies dramatically socioeconomic lines.

Clicking through the NYC map, it seems that the most dramatic example of this was Milk—which apparently is obligatory viewing for residents of Manhattan, Long Island City and gentrified Brooklyn. In the graphic below I’ve compared Milk viewership with that of Paul Blart: Mall Cop, which is fairly popular in the outer boroughs and suburban New Jersey but seemingly not welcome in Manhattan.Milk---Starbucks-map

The map of Milk viewership brought to mind the Starbucks’ colonization of NYC map I posted a few months ago. Though I suppose it is hardly surprising that they are so similar.01starbucks-graf01

I’m not sure what to take away from this, other than the fact that my own Netflix queue, which reads like an Adam Sandler’s greatest hits list, is probably low-brow enough to get me barred from most Manhattan Co-Ops.

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