The charity announced it will be rolling out new card processing Red Kettles in New York and 120 other cities next week. During a three-city pilot program last year, the average credit card donation was $15 compared with only $2 for cash contributors.
The program is also good news for donors, who can now earn cash-back on their contributions and even institute a charge-back if they have second thoughts about it.
The Salvation Army’s announcement means that basically everyone is on board with accepting credit cards, except for that whiny merchant coalition and the horrible pizza place across the street from me.
God Bless America and God Bless Credit Cards!
[Daily News via Gothamist]