I was looking over my blog readership stats on my Google Analytics account earlier today when I noticed that the global distribution of hits to my website over last quarter looked shockingly familiar. It took me a moment to realize why the map looked so familiar.
Then it came to me: the heavy concentration of readers in the United States, followed by Western Europe and the generally even sprinkling of readers across the rest of the globe (save for most of Africa, Central Asia, Burma and the crappy parts of Latin America) bears a striking resemblance to the map of global McDonald’s locations.
The only glaring difference is that the McDonald’s map shows the fast food giant as having outlets in Iceland. But McDonald’s is closing its three Icelandic outlets, so I don’t feel too bad about the lack of interest in this blog from what was once one of the world’s most prosperous countries.
I like to think that the close correlation between the two maps means that visitors are coming to this blog from places where the seed of Americanism—in the form of a McDonald’s restaurant—has taken root. But more likely than not it just has to do with rudimentary levels of development and internet access.