The old Chrysler used rap stars, scantily clad women, and shots of curvy coastal roads to try and sell cars. The new Chrysler is trying something a little different. It is using a political prisoner in its latest ad campaign.
The ad was released in conjunction with the 10th annual World Summit of Nobel Peace Laureates—which itself was sponsored by Chrysler. The ad is a sentimental narrative about freedom set to images of the Berlin wall and Chrysler 300m cars. It features cameos from Gorbachev, Lech Walesa and Muhammad Yunus and ends with a call for Aung San Suu Kyi’s release.
Whether or not an obscure political prisoner in Myanmar Burma* who has spent the last 14 years under house arrest can sell more cars than Snoop Dog remains to be seen. But one thing is certain: this ad is a triumph of American marketing, and sponsorship.
*Apparently Chrysler has decided to weigh in on the Myanmar/Burma renaming controversy. It lists Aung San Suu Kyi as the prime minister-elect of Burma.