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There is no drive-thru, but at least the Wi-Fi is free [consolation prizes]

Chelsea McDonaldsGoing through the drive-thru and then pulling into a parking space to scarf down your Big Mac in the air-conditioned solitude of your own (running) car is the best way to enjoy McDonald’s.

In order to encourage this behavior—and discourage you from dirtying their dining rooms and bathrooms—McDonald’s has been a leader in advancing drive-thru technology. They developed better drive-thru windows, fast no-signature-needed credit card machines and multiple order lanes.

But despite their best efforts, there are some places where building drive-thru lanes and vast surface parking lots is a bit difficult. Top among these places is Downtown Manhattan, where astronomical land prices and uppity neighborhood associations make building drive-thrus all but impossible.

In order to lure folks in to these unfortunate drive-thruless restaurants, McDonald’s has started remodeling them. They’re adding free wi-fi, stylish lighting and trendy new chairs. You can think of the new amenities as a consolation prize. Sure there is no drive-thru, but at least the wi-fi is free. If that is not enough to lure you out of your apartment, then remember: in New York, McDonald’s delivers.

God Bless America!

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