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Corporate negative campaigning

I love negative advertizing.

The sinister voices. The dark shadows. The ominous red text and newspaper clippings. There is just something delightfully American about attack ads. (More on negative ads soon)

But the one thing I enjoy more than political attack ads are corporate attack ads. And Motorola has just released a great one. Well, the first half is great; the closing seems to take its inspiration from the Blair Witch Project, which I don’t quite understand. Who at Motorola thinks that grainy video, static and shaking cameras will make you want to buy a cell phone?

Anyway, check out the ad here:

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3 Comments

  1. Dan says:

    So, I think we need to extend this logic to states. Michigan has been running an absurd set of positive advertisements under the heading of Pure Michigan. I think what we need is a patriotic visionary like yourself to design and lead a purely negative campaign. Pure Michigan could, for example, refer to the absurd levels of pollution in every other nearby state. Would you let your children swim in Ohio? I know I wouldn’t. But I would.. in Pure Michigan.

    1. nowooski says:

      That is a great idea! I suggested that NYC should run negative ads about London a while back, but taking it down to the state level would be amazing–and easy. After all, we generally have a disposition to not like other states anyway, so every ad would be preaching to the choir.

      Maybe states could even form alliances, where they would agree to not trash each other and concentrate on a common enemy.

  2. […] few weeks back I posted a web ad that Motorola had released attacking the iPhone. It was a delightful little piece of corporate […]

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