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McDonald’s: 1, France: 0 [we’re winning]

McDonald's FranceFor the last 30 years, McDonald’s has been in France, serving up Le Big Macs and giving comfort and sanctuary to weary American tourists.

Today, McDonald’s is on the verge of opening its 1,142 location there.

But that growth there did not come easy. Initially the French were hostile to McDonald’s. They saw it as cheap, mass produced and disgustingly American. It was the antithesis of French Cuisine.  They editorialized against McDonald’s, boycotted it and, in 1999, one of their presidential candidates even vandalized a McDonald’s restaurant.

Despite their bluster and outrage, the French resistance to McDonald’s wasn’t much more spirited than the fight they put up during World War II. Block by block, restaurant by restaurant, McDonald’s slowly conquered Gaul.

Today, France is McDonald’s biggest market outside of the United States.

McDonald’s will celebrate its 30th anniversary in France with a stunning coup de grâce. The fast food giant will open its 1,142 French location in heart of the nation, the Holy of Holies of French art, the new Bastille of French culture: the Louvre.

That’s right. A McDonald’s in the Louvre.

Next time you have to see the Mona Lisa, make sure to order some fries and a coke on the way in.

God Bless America!

Previous topics mentioned in this post:

McDonald’s in America [progress]

Chain restaurants in NYC: Saturation point or starting point?

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8 Comments

  1. Jake says:

    They sure do hate McD’s. There’s also some story about how Burger King got “kicked out” of France in the early ’90s… there are no BK locations in France currently.

  2. nowooski says:

    That means the French have no knowledge of great Burger King products, like the Angry Whopper!

  3. Colin says:

    I don’t know how to react to this blog because I can’t tell if it’s a joke or serious.

    Anyway:

    “Despite their bluster and outrage, the French resistance to McDonald’s wasn’t much more spirited than the fight they put up during World War II.”

    lol.

  4. […] Take France for example. The French hated “Le Big Mac,” and saw the spread of McDonald’s as a kind of American occupation (I prefer to think of it as our advance guard. Just wait till we open some Burger Kings over there). Hatred of the golden arches ran so deep in France that in 1999 French Presidential candidate José Bové vandalized and dismantled a McDonald’s restaurant as populist campaign stunt. But McDonald’s soldiered on. And this year they finally conquered France by opening a store in the Louvre. […]

  5. […] few weeks ago I wrote about how McDonald’s is colonizing the Louvre. Turns out, the Golden Arches aren’t the only American fast-food logo visible at famous world […]

  6. […] if we could only get them to open one  next to the McDonald’s in the Louvre. After all, what product could be better suited to weary tourists wandering around […]

  7. […] We’ve written about it before, but now there is photographic proof. McDonald’s opened a location in the Louvre. […]

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