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#20. Camel Crush Cigarettes [American innovation]

2009-06-29 120With the news out today that the Food and Drug Administration is instituting a ban on flavored cigarettes, I thought it was only fitting to take a look at a positive contribution Big Tobacco has recently made to society:  Camel Crush Cigarettes.

These are no ordinary premium cigarettes. These are special flavor changing cigarettes.*

They are specially developed to transform from a normal cigarette into a menthol when the smoker applies pressure to a small ball located in the filter. Apparently this new product fills the needs of smokers who can’t wait the two or three minutes until they are done with their current smoke to light-up a menthol.

I can’t say I’ll ever use it, but I am happy that the good men and women at RJ Reynolds developed it just in case.

Not to be cynical about this product’s chances, but if you are inclined to give it a try, I might suggest doing it soon. I have the lingering suspicion that it won’t be long before either the FDA bans menthols or the corporate bean-counters send it the way of Crystal Clear Pepsi.

God Bless America and God Bless American Innovation!

*The FDA’s current ban on flavored cigarettes does not apply to menthols.

(Hat tip, Dan H)

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One Comment

  1. […] good news is the ban doesn’t apply to menthols, which means Camel Crush cigarettes—one of the great things about America— live on in […]

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