The AP reports that New York Mayor Michael Bloomberg and London Mayor Boris Johnson have agreed to swap ad space on each city’s public transportation system in order to boost mutual tourism. London will be able to place a few dozen ads in MTA buses while New York will get poster locations in the Underground.
Of course, what matters here is not mutual cross-border cooperation, but who wins. Specifically, which city pulls in more tourists.
With that in mind, I have a suggestion for New York’s tourism officials: Go negative and tout air-conditioning.
The London Underground has no A/C and temperatures there routinely approach boiling. It is the perfect environment in which to tout some good old fashioned American comforts–like chilled air. Might I suggest also mentioning that the NY Subway has been air-conditioned for over four decades.
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