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June 11th, 2009:

#17. Five-dollar large pizzas

Hot-n-Ready from Little CaesarsDetroit is known around the world as the birthplace of  the assembly line and the automobile industry. The former invention revolutionized manufacturing while the later changed the way we travel (and allowed the future development of the drive-thru).

But what many people don’t realize is that Detroit is also the birthplace of another great American institution: the franchised pizza store. Domino’s, Little Caesars and Hungry Howies—or as I like to call them, “the Big 3 of pizza”—were all founded in the Detroit area.

Over the last fifty years, while Detroit’s marquee industry has been slowly atrophying, the Big 3 of pizza have been busy innovating. Domino’s founder Tom Monaghan introduced the franchise model to the pizza business and pioneered pizza delivery technology. Hungry Howies popularized the idea of flavored crust. While Little Caesars introduced a plethora of new pizza products ranging from the original 2 for 1 “Pizza! Pizza!” deal to “Pizza-By-The-Foot” and everything in between.

But the most important innovation came in 2004, when Little Caesars introduced what is possibly the most important food-related development since canning technology: the $5 “Hot-N-Ready” large pizza.

Think about that: a large pizza for only $5.

Not only is that less than you pay for a typical value meal at a fast food joint, it is substantially less than you paid for a large pizza in 1995. Over the past decade, the price of coke from a vending machine has gone from 50 cents to $1.50. Movie tickets have jumped from $6 to $12. But thanks to the great men and women at Little Caesars, pizza prices are lower than ever.

Only in America could such a great thing be possible.

So the next time you are hungry and have nothing more than $5 bill in your pocket, just swing by your local Little Caesars. They have hot pizzas ready for you at any time.

One word of advice: don’t share the pizza with anyone. It tastes better if you enjoy every one of its 2240 calories yourself. After all, you might as well get your money’s worth.

God Bless America!

Previous topics mentioned in this post:

#2. Drive-Thrus

#16. Cheap gas

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