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April 28th, 2009:

The American consumer spirit in 1 minute

The difference between the European and American approach to comfort and enjoyment is simple.

Europeans see something –like free refills or air conditioning—and ask “why?”

Americans have an urge—like driving with the windows down and air conditioning on—and ask “why not?”

It is good to see that some companies are playing to the American “why not” consumer spirit.

[youtube=http://www.youtube.com/watch?v=FJLXzF117l8&hl=en&fs=1&rel=0]

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